who i am | what i do

my background & skills

who i am


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i ran digital reaction, my web design company, for 14 years. To look back now on the dotcom boom that started it all is incredible. There was such a demand for web designers—really, for anyone who knew anything web-related—that we were instantly thrust into designing for the internet, a medium that had never before existed. It was absolutely bananas, but we created some great work while learning some great lessons.

So now, 14 years later, instead of trying to build a business that designs, creates, and consults, I’m going back to designing, creating, and consulting on my own. A subtle shift if you think about it, but a very specific one.

things I like: My family comes first, but I also spend time playing Xbox, playing guitar/bass/drums, working out, bartending at the all new Smokey Bones and acting as chairman of the Higgins Performing Arts Parents Group.

what i do

project management75%

creative direction100%

strategic partnering60%

brand development30%

theme implementation60%

ongoing support80%


project management

My approach to the structure and organization that every project needs is very successful. Simply put, I use Basecamp as the home base of every project because it allows all team members to collaborate and track progress without worrying about any information or feedback getting lost in the shuffle.


creative direction

Giving every aspect of a business, from a business card to a website, a unique but connected aesthetic comes from successful creative direction. When something you look at feels cohesive and visually connected, boom!–you have creative direction at its best.


strategic partnering

I always say I never want to be the smartest person in the room because then I don’t learn anything. I have access to amazing talent and the industry pros I work with always bring that something extra to a project that really makes it succeed.


brand development

Most people think “logo” when thinking brand development. Your logo is obviously crazy important, but if you want to have the next Nike swoosh, you are really talking about brand development. That means thinking about the message behind your logo and defining how, where, and when it will be used to improve your visibility.


theme implementation

Although there are now some quality do-it-yourself website services available, we all know how “do-it-yourself” projects often go. As easy as the professionals make it seem, you inevitably need a hand. I can easily handle the tasks that might slow you down, while also adding a layer of polish. I will “build” your site using these tools at a fraction of the time and cost of a more traditional project, all while making your site the absolute best it can be.


ongoing support

There isn’t anybody out there (myself included) who manages a legitimate website and doesn’t need some assistance from time to time. Connect with me anytime and I can help you out of a jam, manage updates and upgrades on your site, and basically lend a hand when you need to get something done and it doesn’t make sense for you to handle it in-house.


my portfolio

recent projects


get in touch

interested in talking to me about a project? drop me a line and I’ll  connect with you shortly…

11 summit terrace
peabody, ma 01960

don't worry. i never use your email for spam.

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